Devil’s Bargain Toys is a queer-owned, indie toy company based in Queens, New York, created by Ed Hellman.

The Devil’s Bargainverse is a growing world of pulp heroes, villains, and everything in between, from Uncle Sam Jr. and his Shields of Liberty to the intergalactic svengali, Dr. Ursa. The universe around the Human Bullet is a fun, detailed playground for collectors, which Ed recognizes grew out of many years of taking apart perfectly good toys on the floor of their childhood bedroom. The company has expanded beyond just toys, tying into the novel Devil’s Bargain: Of Masks and Martyrs by Bill Nedrow.